3.Global+Realization

Group 3

Dan Snare and Paige Knapp

Summary: Major fast food chains such as McDonalds have adopted a strategy known as “global realization” in order to expand their company worldwide. McDonald’s had 17,000 restaurants overseas in 2001 compared to the 3,000 it had overseas 10 years before that. Today the company has almost 34,000 foreign locations and is looking to make the most-recognizable brand even more well known. Along with the expansion of locations, the major suppliers all the way down to the farms have grown as well. McDonald’s is a symbol of westernization and Americanization to people overseas. China and Germany are two of the more westernized cultures, in large part because of the many McDonald’s popping up there.